The report explores the impact of social media on consumer preferences and behavior and how emerging features like messaging chatbots can better serve brands and retailers.
The survey revisits questions posed in SUMO Heavy’s 2016 Social Commerce Survey and compares the results to those in the the newest report, Social Commerce Revisited 2018.
The survey was conducted in May 2018 and includes responses from 1,046 U.S. consumers ages 18 and over.
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